“Almost all innovative ideas appear obvious after the fact”
In this inspirational video, Frans Johansson, CEO and author of the book The Medici Effect talks about, and illustrates, the relentless trial-and-error of all great ideas. How it must all start from simple and small, and then going through the process of refining it over and over until it becomes great.
Refining through trial-and-error, the distinguishing character of greatest artists, scientists, entrepreneurs and innovators. This is a long video, but most definitely is worth the wait.


















