We’ve heard it (and said it) all before – “This is a banner project. Limitation. Can’t really be creative”. WRONG!
Time and again, a banner is a medium. The idea is the creative. If you have a creative idea, or pushes for a creative idea, the medium becomes secondary. It’s the idea that takes it to the next level.
BannerBlog is a repository of great creative web banner only work from around the world. Granted, they may not all be works that had ran, but they are great creative nonetheless.
Visit it to see how some of the world’s best tricks on banner advertising – http://www.bannerblog.com.au
I’d really like to us making an effort towards producing ideas like that. Yes… on standard web banners.
(Click more to see highlighted examples)
Thought I’d add some deep links to some banner ideas that is worth mentioning…
Here’s a funny, interactive idea for a Facebook/Skype phone for 3mobile in 300×250 size.
http://www.bannerblog.com.au/2008/10/3_skypephone_poke.php
Here’s a immersive banner for Leo Burnett recruitment in half skyscraper size.
http://www.bannerblog.com.au/2008/10/leo_burnett_creative_pencil.php
Here’s a game-like banner for Seat car in expandable super banner. Something we do all the time.
http://www.bannerblog.com.au/2008/10/seat.php
Lastly, check out this banner interaction campaign between two standard banners.
http://www.bannerblog.com.au/2008/10/bc_hydro_powersmart.php
Any ideas so far?
