Here’s an excerpt from Smashing Magazine’s Mobile Wed Design Trends 2009. Condensed for your reading pleasure. Click on each link to read in-depth about that topic.
Mobile Web Design Trends 2009 | Smashing Magazine
1. Simple options
One of the most intriguing things about mobile websites is the scaled-down options that are available to visitors. The mobile home page of Digg, for example, contains only 10 simple headlines and links, a log-in link and a few very basic navigation options. When it comes to mobile websites, simplicity is key. Because of the lack of space on the screen and Internet connections that are often slower, it’s important for visitors to have access to what is most crucial, and as little else as possible.
2. White space
White space is an important part of any design, and it’s something that’s usually a challenge in Web design because there is a desire to get as much as possible in front of the visitor. White space becomes even more of a necessity in mobile design because the typical screen size is so much smaller. A jumbled website would be very user-unfriendly and very difficult to pull off in the mobile environment.
3. Lack of images
As high-speed Internet connections have become more common in recent years, designers have been able to take more liberties with things like bandwidth-hogging video and images. The average visitor on a desktop or laptop wants to see a visually engaging website, and, as a result, images are heavily used. However, when it comes to mobile design, excessive use of images often does more harm than good.
4. Sub-domains instead of .mobi or separate domains
When the .mobi top-level domain (TLD) first became available, a lot of buzz surrounded the news. While some websites use .mobi for mobile versions of their websites, it is currently more common to see companies use a sub-domain or a separate folder on their primary domain. One of the major benefits of using a sub-domain is that it keeps everything on one domain, rather than spreading things out and potentially confusing visitors.
You’ll commonly see mobile versions of websites at such addresses as mobile.example.com, m.example.com, example.com/mobile, example.com/m and other ones along these lines. Some actual examples are m.twitter.com, mobile.washingtonpost.com and netflix.com/mobile/. Of course, there are exceptions to this trend, but as you look at the mobile versions of major websites, you will see more sub-domains than .mobi.
5. Prioritized content
Because of the simplicity of these pages and the general lack of many options, the content displayed is highly prioritized – for the visitor. While advertisements have largely become an accepted part of the Internet, most mobile websites are ad-free. The content available on a mobile website is typically of the highest priority to the average mobile visitor, not the company, although in the end the company benefits by having a more usable website.
You can see an example by looking at the mobile version of The Onion. Like most news websites, TheOnion.com does have ads with its stories. The mobile version, however, is ad-free.