Yes seriously, Microsoft should start watching out for new application startups. Defend Microsoft and IE how you may but clearly the younger demographics are rebelling against their older counterparts in more ways than personal style alone.
As a service whose sole purpose is to track the applications that people actually use on their systems… The data comes from the over 75,000 Wakoopa users that have installed the desktop tracking software to enable the company to see actual usage. These users have logged over 525 million hours of app usage, across over 200,000 apps.
Some key trends in the report:
- Social networking usage tends to peak between 9 and 10 PM.
- Facebook, the most popular social network, usage is pretty constant throughout the day.
- Other web apps tend to peak at between 4 and 5 PM.
- Google Chrome is growing quickly, and is now past 15% usage across all Wakoopa users.
But some of Wakoopa’s charts in the report contain even more interesting information. For example,…
- Mozilla’s Firefox browser… is the number one app on both Windows and Mac platforms.
- And in every continent besides Africa, it’s over 60% usage among web browsers
- In Africa it’s (Firefox) still at 50%.
- Africa is the only continent where Internet Explorer finishes as the second most-used browser.
- On every other continent, IE is in third place among browsers — or worse.
While that may sounds a bit ridiculous given that IE is still by far the biggest browser worldwide in terms of market share, that has to be very troubling for Microsoft as it’s probably safe to assume that a lot of Wakoopa users are early adopters of technology and could signal a trend of where things could go for the general population in the coming years.
Also not a good sign for Microsoft: The older you are, the more likely you are to use IE.
- In the youngest age group, 11 to 20 year olds, even smaller browsers like Opera beat it.
- IE has been losing market share at a steady pace for the past several years.
More insights…
- Google products dominate the top-used web apps.
- Gmail is #2, YouTube is #3, Google Search is #4 and Google Reader is #5.
- YouTube and Gmail would be ahead of Google Search,
- Because people use their built-in search toolbars rather than Google.com to start searches.
Regardless, Facebook trumps them all.
(via: Virology.TV)
