CHICAGO (AdAge.com)
Apple’s recent love for branded apps is a good sign for marketers trying to get their apps found in its crowded store. Barnes & Noble, Pizza Hut, Gap, Epicurious and Zagat were among those favored with free airtime in the new campaign from Apple’s creative agency TBWA/Chiat/Day. All of the marketers interviewed for this story said there was a measurable lift in downloads after the commercial first aired.
Read more at: Marketing: How Pizza Hut, Gap Wound Up in Apple IPhone Ads – Advertising Age – Digital
