Favourited this SlideShare deck of a location-based-service campaign done by VaynerMedia. Now the fact is that LBS marketing (via FrouSquare or Gowalla) is not new. But this is the first time that a deep case study of such a campaign has been published in the open platform.
If anything, and with the rise in the number of users of FourSquare and Gowalla in these shores here, would only mean that marketing would be more and more a cross experience of lives in virtual and real-world.
How would these affect what we do and what our clients seek by appointing us to do what we do? Simple really. We are in the business of ideas. The client is in the business of selling things. Social and Location Based Services bridges that gap. What used to be a community of virtual users now get expanded into a community of real-world visitors.
Another insight gathered, going beyond this case study and location based services, are the innovations that younger much smaller agencies are doing. Obviously being smaller and more agile means upstarts have the breadth and space to put innovations beyond just ideas into practice. What are they getting right in the new media space that larger agencies are only starting to do? Or perhaps the big agencies need to start breaking down into smaller innovations based teams, and work closely with the brand management teams in coming up with ideas that is not only innovative in the minds but also in the experience.
Discuss in comments below.
