As we move forward into 2010, we should nonetheless look back into 2009 and ponder on the things we’ve done and how to make that better this year.
No doubt we been busy. And since returning back into Draftfcb KL, I’ve asked a lot if some of the processes we undertook was done well enough and if not, how to make them better.
What struck hard was how some things worked well on it’s own, but not with others. And even more, that some items were very much done the way traditional advertising agencies do. In a traditional world. With traditional tools. Like any traditional agency would.
But ‘traditional’ we’re not. We are in a state where most our campaigns will be centered around Digital. Or at least, have a digital component to it. So let’s move forward. Let’s take a step up. Because as much as we would like our clients to have the brevity to jump into digital, we as an agency should play the vanguard and be trailblazers in this world. Especially in the areas of ideas, tools and services.
Let’s face it. If we are to conceptualise digital solutions for clients, we should first be proponents of them. Why preach the merits of social media and power of the hive if we ourselves have not gotten wet with online collaboration tools and how these trigger user behaviours? I’ve faith some of you are using them already. But some is not enough. I’d like all of you to use it.
So in 2010, we will change how we do things. We will now be the hive. And leverage off the power of the others to create, conceptualise, ideate, design, produce, track, manage and deliver projects better.
Here are the online collaboration tools that I recommend you to use now on.
