“Almost all innovative ideas appear obvious after the fact”

In this inspirational video, Frans Johansson, CEO and author of the book The Medici Effect talks about, and illustrates, the relentless trial-and-error of all great ideas. How it must all start from simple and small, and then going through the process of refining it over and over until it becomes great.

Refining through trial-and-error, the distinguishing character of greatest artists, scientists, entrepreneurs and innovators. This is a long video, but most definitely is worth the wait.

Microsoft Office

ThinkFree

10 24 Media

Sony

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Adobe

Geticeberg

Loreal Paris

Coca Cola

Blitzagency

Eeci2009

Panelfly

Antiquorum

Kupferwerk

Mail Chimp

TreeHouse

Krop

OneHub

Campaign Monitor

Officevp

HelpTeck

Reinvigorate

Light CMS

Quaffslabs

Checkout App

Nokia

Hewlett-Packard

760 Disc

TeaRoundApp

Breeze Legal Solutions

Redbrick Health

Real Macsoftware

CubeScripts

Direct Design

Fused Network

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Creative Logic Media

Paramoreredd

Embrace Water

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(DRAFTFCB New Zealand was also responsible for the really creative WEEDS outdoor campaign done some years back. I’ll try to dig up some videos of the work and post it here soon.)

While in itself the idea isn’t new, and we’ve probably seen it a similar one before in the form of movie theatre mastheads, it’s the execution that makes it different and new. Enjoy.

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If anything, and with the rise in the number of users of FourSquare and Gowalla in these shores here, would only mean that marketing would be more and more a cross experience of lives in virtual and real-world.

How would these affect what we do and what our clients seek by appointing us to do what we do? Simple really. We are in the business of ideas. The client is in the business of selling things. Social and Location Based Services bridges that gap. What used to be a community of virtual users now get expanded into a community of real-world visitors.

Another insight gathered, going beyond this case study and location based services, are the innovations that younger much smaller agencies are doing. Obviously being smaller and more agile means upstarts have the breadth and space to put innovations beyond just ideas into practice. What are they getting right in the new media space that larger agencies are only starting to do? Or perhaps the big agencies need to start breaking down into smaller innovations based teams, and work closely with the brand management teams in coming up with ideas that is not only innovative in the minds but also in the experience.

Discuss in comments below.

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“Leadership is over-gloried… Being a first follower is an under-appreciated form of leadership. The first follower transforms a lone nut into a leader. If the leader is the flint, the first follower is the spark that makes the fire… There’s no movement without a first follower ”

(via Permuto)

I’ve always been a fan of Universal Everything since introduced by my then art director Nic. Inspirational. From small sized videos to large scale installations. Mind you, some of the works are interactive animations too.

Here it is some really cool works in their 2010 showreel.

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Note to James Mok. If you’re still there, good work dude. If it’s someone else, good work still.

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